Social commerce platform Flip acquired Curated, a marketplace that connects consumers with verified experts for personalized advice for $330 million in stock.WHO: Nooruldeen "Noor" Agha, a serial e-commerce entrepreneur, founded Flip in 2019, building an experience that combines the power of social discovery with the convenience of e-commerce in an organic streamlined shopper journey. Flip, a pioneer in community-driven shopping, offers a TikTok-like video discovery experience, allowing users to shop through short, engaging videos and earn rewards by creating video reviews.Curated links consumers with trusted specialists, providing personalized advice for significant purchases and ensuring reliable, well-informed guidance. Curated offers expert consultations for personalized service, ensuring customers receive tailored, high-quality advice for their purchases, such as golf clubs or a new set of skis.WHY: This strategic deal will help cement Flip's position as the leader in social commerce. Acquiring Curated allows Flip to expand into the specialty market, particularly for high-consideration purchases that benefit from expert advice. Both Flip and Curated have experienced rapid growth, and the acquisition is projected to more than double last year’s combined revenues.IN THEIR OWN WORDS: “With the acquisition of Curated, we are accelerating our strategy to reshape e-commerce by emphasizing authentic human interaction and high-quality products,” said Noor Agha, CEO of Flip.